**Title: The Tale of David, Uriah, and the Start-Up: A Modern Parable of Business Ethics**

In the annals of ancient history lies a tale of betrayal, deceit, and consequences. It's the story of King David and Uriah the Hittite, a narrative that transcends time, resonating even in today's world of commerce. Picture this: a young, ambitious start-up, full of energy and potential, akin to Uriah, the loyal soldier. Then, there's the established behemoth, reminiscent of David, once a humble shepherd boy turned powerful king. What parallels can we draw from this biblical tale to the dynamics between start-ups and established businesses in the modern era?

David, in his glory, had it all – wealth, power, and prestige. Similarly, established firms often find themselves sitting atop mountains of resources, with a vast flock of loyal customers and established market dominance. But like David, they can become complacent, forgetting their humble beginnings as start-ups. They may even see emerging start-ups as mere pawns in their game, denying them opportunities and exploiting their naivety.

Now, consider a scenario: a fledgling start-up secures a lucrative contract, a metaphorical "sheep" in their fold. Eager to collaborate and engage in honest business, they approach an established firm, hoping to leverage their experience and resources. But alas, instead of nurturing the partnership, the established firm, in its greed, deceives the start-up. They clandestinely snatch away the prized contract, leaving the start-up bewildered and bereft, akin to Uriah losing his one little sheep.

This treachery, reminiscent of David's actions towards Uriah, not only cripples the start-up but also tarnishes the reputation of the established firm. Just as David faced repercussions for his misdeeds, the larger firm suffers lasting consequences – loss of trust, damaged reputation, and potential legal ramifications. The once-mighty David finds himself humbled by the fallout of his actions, a cautionary tale for all.

So, what's the solution? It lies in fostering a symbiotic relationship between established firms and start-ups, one that benefits all parties involved. Instead of viewing start-ups as threats, established firms should embrace them as partners in innovation and growth. Mentorship programs, joint ventures, and fair competition can pave the way for a harmonious coexistence.

In conclusion, the tale of David and Uriah serves as a poignant reminder of the perils of greed, deceit, and exploitation in the business world. Let us heed the lessons of the past and strive for a future where collaboration and integrity reign supreme. After all, in the realm of business, as in life, it's not about the size of your flock but the righteousness of your actions that truly matter.

Let us build a business landscape where Davids and Uriahs can thrive together, forging a brighter and more prosperous future for all.

Reginald Ferguson CO-CEO     Aaron Hughes CO-CEO          Cedric Hughes CO-CEO